Livesey's Butchers

Brief

Following the new Preston Market rebranding and development plans, Livesey's decided it was time to modern up and asked their friends The Chase to craft a personal identity for them, this was my route i worked on at The Chase.

They wanted to base their new look around the traditional blue and white pinstripes they wear on their aprons. With a bold and beautiful type-based logo.

Solution

The new identity is simple and elegant with small personal and fun touches, aiming to bring an interest back to the local butcher.

<Back