Blackpool Circus

Brief

'Showzam!' is Blackpool's annual circus event, the festival needs a fresh new identity to show the fun and interaction of the circus and promote Blackpool more as an attraction.

Solution

I replaced the name showzam with a simple & classic name and identity. The brand looks to promote Blackpool as a tourist destination with the tower logo and comedy carpet style typography, as well

as showing the timeless

fun and professionalism

of the circus.